Stories

Daniela Koplin’s DNA Matchmaking

Sep 2025 MEDIA COVERAGE

Daniela Koplin, a double-major in community health and psychology who interns in a genetics lab, believes the cures for many devastating diseases can be unlocked through genetic research. But she is already seeing the real-world power of genetics as the Tufts representative for Gift of Life Marrow Registry.

Steps to Save Lives with ZBT

Sep 2025 MEDIA COVERAGE

The Alpha Alpha Chapter of ZBT partners with Gift of Life to recruit students to complete cheek swabs, adding to the more than 40 million people in the national registry. Brothers from ZBT work with Gift of Life at Purdue, a registered student organization, to table, volunteer and drum up enthusiasm for events.

‘Hero Gum’ Turns Chewing Into A Life-Saving Act—Here’s How It Works

Aug 2025 MEDIA COVERAGE

Doublemint has partnered with Gift of Life Marrow Registry and Labcorp, a leading laboratory services company, to introduce Hero Gum, the first-ever gum brand to include a blood donor registration kit. Hero Gum aims to make donating more accessible to a younger, more diverse range of people.

Cheek This Out: The Chewing Gum That Could Save a Life

Aug 2025 MEDIA COVERAGE

LBB’s Abi Lightfoot speaks to the team behind Hero Gum, the potentially lifesaving initiative from adam&eveDDB New York, Gift of Life and Labcorp that makes joining the marrow registry as simple as chewing gum.

Gift of Life, DOUBLEMINT, adam&eveDDB Address Donor Gap with 'Hero Gum'

Aug 2025 MEDIA COVERAGE

A simple stick of gum becomes the gateway to saving lives with this simple DNA collection kit and donor sign-up process.

Hero Gum Debuts at New York Mets Game, Providing Fans Opportunity to Sign Up for Gift of Life Marrow Registry

Aug 2025 MEDIA COVERAGE

Gift of Life Marrow Registry, in collaboration with Labcorp, a global leader of innovative and comprehensive laboratory services, and DOUBLEMINT®, proudly part of Mars, celebrated the successful launch of its new Hero Gum campaign at Citi Field on August 1 during the New York Mets vs. San Francisco Giants game.